We’re not a regular collective. We’re a cool collective.

The Graceful Collective is a training, facilitation and coaching consultancy empowering people to live and lead like they mean it.

Why put up with good,
when you’re capable of great?

Bolder leadership, agile thinking and impactful communications.

We speak the language of our clients, who are typically creative / media / comms / advertising agencies, epic brands or vibrant start ups with a team that is destined for more. 

Whilst they have unique business challenges, they are unified in their want. A want for elevated thinking, cohesion and communication.

We deliver against this through team training, group workshops, small group coaching and individual coaching.

By now you might be thinking, “oh, that’s nice!”

Nice is not good enough in our books.

Our work has been shown to elevate performance, increase retention, boost engagement and turbocharge culture so that individuals and teams can fulfil their full potential.

Already know we have to work together?

The Graceful Collective is led by Mindset & Leadership Coach Lucy Allen who boasts over a decade of marketing and communications for big brands like Red Bull and Levi Strauss and agency side.

Let’s rewind to 2015 where our Founder, Lucy Allen, is working tirelessly in a Director role within an independent PR agency. She’s managing big aspirations, clients, teams and personalities and working around the clock to deliver against these. 

All the while she’s caring for her mum, who is fighting a debilitating chronic illness from the confines of an intensive care unit. 

“There’s gotta be more to life than this?” is a question that constantly raises its obnoxious little head and she continues to quash as it just feels too hard. 

Until her mum passes not long after sharing with her that the meaning of life is to do whatever makes you joyful.

So, what makes Lucy joyful? 

People.

And specifically seeing people do things differently, push out of their comfort zone and ultimately make the most of their one precious life. 

And what are Lucy’s superpowers? 

Creative, strategic and powerful leadership capabilities that she’s finessed within marketing and communications roles in-house, for brands like Red Bull and Levi Strauss & Co, and in agency. 

Lucy gains a coaching and neuro-linguistic programming certification and combines her 15-years professional experience to create a business that empowers people with critical skills in leadership, communications and mindset to live their one best life. 

Our Story

Together we elevate people’s ability to influence and truly be seen by mastering their graceful collective; graceful thought, words and actions.

Let’s create mic drop moments together.
We can support you to;

Lead teams through change

Command a room of hundreds

Embrace new job opportunities

Start a new business

Put your hand up for a promotion

Find your unique voice and own this in work & life

Over deliver organisational objectives

Manage & mentor people for excellence

Increase your self-belief tenfold

“Lucy has had an amazing impact on my life which will last far longer than the three months we worked together. She coached me in career, motherhood and changes with living abroad and knew how to challenge me whilst making me feel completely at ease. Her coaching was exactly what I needed, when I needed it, and I can’t thank her enough.”

DR AMANDA MCCULLOUGH
LIFE COACH, SPEAKER AND WRITER

You’re here because you know there’s something more out there for you.